The New Dwell Target Line is Affordable and Beautifully Modern

For those of us who love everything in the store Design Within Reach, but can’t afford to buy from there, here’s some exciting news. Dwell recently collaborated with Target to create a home product line that’s modern but that won’t break the bank. Designed by Target and Dwell’s co-directors of product design, the 123-piece collection has prices ranging from $50 to $400 for furniture and $20 to $100 for decor and accessories. Not bad, right?

As Mark Tritton, executive vice president and chief merchandising officer at Target, stated, “Many of our guests have told us they want to add a modern aesthetic into their environment, but they want it to be easy and, just as important, affordable. That’s a challenge we were happy to accept. With our friends at Dwell Magazine, we’ve created a line that captures modernism beautifully. The collection is a great complement to our current assortment – it’s stylish, high quality and the prices are great. I know our guests are going to love it.”

I love the stylized pictures Target released that show the items together. I’m a big fan of modern chairs so the lounge chair in white is just calling my name. I love how each piece is sleek and devoid of any busy patterns. The patio set is particularly pretty with gray and white seating and copper lanterns. That large planter looks so simple but it’s so elegant, too. Below are a few of my favorite items.